About Us
Our Story
Founded in 2016 with the sole focus on supporting parents in reaching their parental goals.
Learn MoreOur Objective
Empower parents with effective, forward-thinking strategies that respond to the evolving needs of children in today's dynamic, technology-driven world.
Meet Lucrecia
South African born and raised Lucrecia Richards de Carvalho is a mother of two, a certified Coach with the European Mentoring and Coaching Council, a certified English as a Foreign Language Teacher and the Founder of SoMi. Now based in Lisbon, she brings a multi-cultural edge to her work, having lived and worked abroad over the past six years with parents and children in Madrid and Dubai. Inspired by her own journey as a mum and a professional, this is how Lucrecia sums up her life mission "I am a small part of a bigger picture that believes in holistically shaping the next chapter of humanity one value at a time."